Legal

Privacy Policy

Last updated: July 2026

Who we are

Traverse provides web development and Google Ads management services to trades businesses in the United Kingdom. This policy explains how we handle personal data submitted through this website.

What information we collect

  • Contact details you provide, such as your name, phone number, and email address.
  • Details you share when making an enquiry or requesting a quote.
  • Basic website usage data where applicable (for example, analytics).

How we use your information

  • To respond to enquiries and provide quotes.
  • To arrange and deliver our services.
  • To manage records, invoicing, and customer support.
  • To improve our website and services.

Lawful basis

We process personal data where necessary to take steps at your request before entering a contract, to perform a contract, to comply with legal obligations, and where we have a legitimate interest in running and improving our business.

How long we keep data

  • Enquiries where no work follows: we retain your contact details for up to 12 months, after which they are deleted.
  • Completed projects: records including invoices and correspondence are kept for 7 years to meet accounting and tax requirements, then securely deleted.

Who we share your data with

We do not sell or rent your personal data. We share it only with trusted service providers where necessary to operate our business:

  • Vercel Inc. — our website is hosted on Vercel's infrastructure. Vercel Web Analytics does not use cookies or store any personally identifiable data.
  • Resend — quote form submissions are delivered via Resend's email API.

Your rights

Under applicable data protection law, you may have rights to access, correct, erase, restrict, or object to certain processing of your personal data. To exercise your rights, contact us using the details below.

Contact us

If you have questions about this policy or your data, contact us:

Complaints

If you are unhappy with how your data is handled, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.